Neon Ark, Gordon’s first gallery exhibition devoted entirely to text works in neon, acknowledges the medium’s change in status from a common platform for commercial signage toward a rarified technology superseded by digital display. The on-site workshop highlights the spectacle of this elemental production process—incongruous in its Mayfair location—in which a flame is used to bend fine glass tubes before the air inside is evacuated (a process called “bombarding”) and noble gases, whose molecules emit light when activated by electric currents, are added.
Director, Editor and Colourist: Miriam Perez
Videographer: Matt Glen